The fundamental purpose of information architecture is to enable efficient information retrieval. We accomplish this with meaningful information structure and intuitive labels. And we bring them together with sensible navigation design.

Etymology is a meaningful part of my profession. Especially when working on Information Architecture and information design. It isn’t always a factor when considering language usage, but it does come into play. In any case, for a grammar enthusiast like myself it’s super fun to dive into the etymology of any given word, rabbit holes and all.