Mark W.rites

Posts in #Psychology

Three UX Laws That Optimize Information Seeking

Information architecture outline aside an illustration of a web page. The outline shows a parent of fruit with two children: apples and melons. The apples branch has three children: Pink Lady, Envy, and Honeycrisp. The melons branch has one child: Sugar Kiss. The web page illustration shows a long passage of fake content with a headline that reads 'apples.' A sidebar shows three navigation items from the apples branch of the outline.

The fundamental purpose of information architecture is to enable efficient information retrieval. We accomplish this with meaningful information structure and intuitive labels. And we bring them together with sensible navigation design.

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Approaching the Complexities and Nuances of Automotive UX

The front cabin of a futuristic concept car. It's mostly white with electric blue lights near the dashboard, console, and manual controls.
Concept car for Jaguar

UI design takes on an entirely different meaning when the UX doesn’t include a screen. That’s a lot of what automotive UX/UI design is all about.

In the early years of my career, every user experience I was designing comprised a single modality and a single visual UI. As my career progressed, I was able to work on an ever-expansive ecosystem of modalities, including products with smaller UIs, and even without UIs at all.

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Automobile Makers are Trying to Kill Us with Touchscreen Dashboards

Graphical representation of a full automobile dashboard with a continuous screen from driver side to passenger side, with driving controls on the left, media and climate controls in the middle, and a graphic of a galaxy on the right.
The forthcoming MBUX Hyperscreen, via Mercedes-Benz.

Back in 2013 I gave a talk about design usability which included a slide about the then-new Tesla touchscreen dashboard. Everyone was super hyped about how cool it was, but I was there to ruin the party with my criticism about a lack of tactile feedback.

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Teaching Ethics to Artificial Intelligence

Screenshot of a Twitter profile for the Tay bot.

Twitter has admitted that as many as 23 million (8.5 percent) of its user accounts are autonomous Twitter bots. Many are there to increase productivity, conduct research, or even have some fun. Yet many have been created with harmful intentions. In both cases, the bots have been known to behave with questionable ethics – maybe because they’re merely minor specimens of artificial intelligence (AI).

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