Mark W.rites

psychology

Information architecture outline aside an illustration of a web page. The outline shows a parent of fruit with two children: apples and melons. The apples branch has three children: Pink Lady, Envy, and Honeycrisp. The melons branch has one child: Sugar Kiss. The web page illustration shows a long passage of fake content with a headline that reads 'apples.' A sidebar shows three navigation items from the apples branch of the outline.

The fundamental purpose of information architecture is to enable efficient information retrieval. We accomplish this with meaningful information structure and intuitive labels. And we bring them together with sensible navigation design.

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The front cabin of a futuristic concept car. It's mostly white with electric blue lights near the dashboard, console, and manual controls.
Concept car for Jaguar

UI design takes on an entirely different meaning when the UX doesn’t include a screen. That’s a lot of what automotive UX/UI design is all about.

In the early years of my career, every user experience I was designing comprised a single modality and a single visual UI. As my career progressed, I was able to work on an ever-expansive ecosystem of modalities, including products with smaller UIs, and even without UIs at all.

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