Mark W.rites

IVI

The front cabin of a futuristic concept car. It's mostly white with electric blue lights near the dashboard, console, and manual controls.
Concept car for Jaguar

UI design takes on an entirely different meaning when the UX doesn’t include a screen. That’s a lot of what automotive UX/UI design is all about.

In the early years of my career, every user experience I was designing comprised a single modality and a single visual UI. As my career progressed, I was able to work on an ever-expansive ecosystem of modalities, including products with smaller UIs, and even without UIs at all.

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