Mark W.rites

UserJourney

Collage of segments from bill-pay designs explained in this article.

Good design is holistic. It considers the journey your audience is on well before they ever interact with your product. It guides them from start to finish, even if your product only touches the center of that path. It also means understanding their emotional state, which in turn impacts their mental state. And their level of tolerance for whatever UX you’re about to put in front of them.

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