Mark W.rites

research

The front cabin of a futuristic concept car. It's mostly white with electric blue lights near the dashboard, console, and manual controls.
Concept car for Jaguar

UI design takes on an entirely different meaning when the UX doesn’t include a screen. That’s a lot of what automotive UX/UI design is all about.

In the early years of my career, every user experience I was designing comprised a single modality and a single visual UI. As my career progressed, I was able to work on an ever-expansive ecosystem of modalities, including products with smaller UIs, and even without UIs at all.

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Lou Ferrigno as the Hulk from the 70s TV series with his arms raised while flexing his muscles and growling.
That’s Lou Ferrigno, not my father.

I think I was six, which would have made my brother four. We were avid fans of The Hulk TV series, starring Lou Ferrigno. My dad, like most 70s dads I suspect, had a crush on Lou because he was manly and buff. For my brother and me, though, we just loved that he was green, wore purple pants, and beat the shit out of bad guys for doing bad things.

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